Just an idea for how social media can be better utilised by brands (PSA: This post is not my regular programming and is more business marketing focused.) I recently watched Mark Ritson’s talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’ . To sum it up he compares a bunch of Australian companies […]Read More “If your brand was a person who would it be?”
An interpretation: Kanye’s ever growing channels to market a mindset I know you’re probably a little mad at Kanye right now, and I agree with you, he has a stage and he’s not using it how we want him to but he doesn’t do things how we want. If we listen to Kanye and let […]Read More Kanye’s integration into the nations
An analysis of the current state of Search Engine Marketing You’re probably wondering why this blog about Adwords and search engine marketing has an image of a pig swimming in beautiful clear water on a sunny day. I hope the confusion is close to how you feel when you see those ads on T.V. and are […]Read More Ad.Words just aren’t Ab.Surd
A look into Drakes consistent viral marketing in the music industry $ 996 631.90 was the budget for Drake’s Gods Plan music video and he gave it all away. Definitely an amiable act but was it good will? or just a well thought out marketing plan? The answer to the second question is a definite […]Read More Gods Plan Or Marketing Plan?
A look into decentralised apps, blockchain and its possible benefit to customers and businesses implementing the Shared Economy Business Model I think it’s safe to say that everyone on the worldwide web has heard the term “block chain”, “decentralisation” or “cryptocurrency” either through the net or a self-proclaimed economist in your social group who may […]Read More The Dawn Of The Sharing Economy